indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage and BMW of Palm Springs were honored to be the official automotive sponsor for 2017 El Paseo Fashion Week! indiGO Auto Group’s display of luxury automotive brands at Fashion Week truly celebrated not only the heritage of the brands we represent, but also paid tribute to fashion, style and the 2017 runway trends.
On display was the Rolls-Royce Dawn Convertible “Inspired by Fashion”, which visits us from Fashion Week Milan, Paris, and New York. A range of other beautiful and bespoke Rolls-Royce models were on display, including the Rolls-Royce Wraith and Palm Springs Edition Dawn.
Another exciting event was the Rolls-Royce “Design Your Dawn” Competition, which was judged by nationally renowned Fashion Designer Trina Turk. Congratulations to David Weiss and Manny Frausto for submitting the most fashion-forward, bespoke Rolls-Royce Dawn design!
BMW of Palm Springs greeted Fashion Week guests as they entered the venue, showcasing their beautiful M760i, an all new twin-turbo V12 sedan and the BMW M4 GTS. Fashion Week guests also had the unique opportunity to enter to win a Day for Two at the BMW M Performance Center.
We had an utterly incredible time at this year's Fashion Week. Be sure to peruse photos from the event below, and we hope to see you at the next event we sponsor!