Ethan Smith is back at McLaren Rancho Mirage.

McLaren Rancho Mirage is proud to welcome Ethan back into the driver’s seat as McLaren Brand Manager, where his return marks an exciting continuation of a journey defined by passion, precision, and performance.

Ethan brings with him more than experience. He brings perspective. Since beginning his career in 2018 with Cadillac, he has developed a strong foundation in the automotive world, managing high volume domestic franchises and refining his approach to client care along the way. With over seven years in the industry, he understands how to create an experience that feels personal, seamless, and truly elevated.

A Deeper Connection to McLaren

For Ethan, McLaren is not simply about extraordinary vehicles. It is about the connection between driver and machine, the emotion behind every drive, and the level of detail that transforms ownership into something unforgettable. Having previously been part of the organization, he returns with a deep understanding of what McLaren clients expect and a genuine commitment to delivering it at the highest level.

His passion for performance is unmistakable. Ask him about his dream car, and he will point to the McLaren P1 GTR, a car that represents the pinnacle of innovation and engineering. That same energy shows up in how he approaches his role, ensuring every client interaction is thoughtful, tailored, and memorable.

Ethan’s return represents more than a familiar name. It reflects a renewed dedication to delivering an exceptional experience for every client and every moment spent with the brand.

We invite you to join us in welcoming Ethan back. Stop by, say hello, and experience firsthand the passion and precision he brings to every moment at McLaren Rancho Mirage.

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