Just like the Swifties got the Taylor Swift Eras Tour, Lamborghini enthusiasts got the Lamborghini Urus SE World Tour.

The Lamborghini Urus SE World Tour wasn't your typical "world tour," this was a global event showcasing Lamborghini's latest masterpiece. Three different continents. 12 exclusive events. 400,000 customers and journalists. From the bustling streets of China to the iconic skylines of America and through the historic heartlands of Europe, the world had the opportunity to experience Lamborghini's, making waves in the world's most illustrious cities.  Its journey, however, is far from over. The Urus SE is set to continue its grand tour, venturing into new territories and offering more enthusiasts and media the chance to experience its revolutionary design and hybrid efficiency. This is a vehicle that not only drives on the road—it's making its mark on the map.

Three continents. Twelve exclusive events. One automotive masterpiece.

The first stop of the Lamborghini Urus SE World Tour was China on April 24th, where it made a grand entrance at the Beijing International Automotive Exhibition. This event marked the world debut of the hybrid Super SUV, drawing widespread curiosity and interest. Over 400 journalists gathered to get an up-close look at this innovative vehicle. The Urus SE continued its tour across Asia, visiting Shanghai and making a scenic stop at the Royal Palace in Bangkok before lighting up the streets of Tokyo. The journey didn't stop there; on June 4th, it reached the bustling capital of Malaysia, Kuala Lumpur, captivating audiences along the way.

The US—Lamborghini's largest market— also got a taste of the Urus SE in its grand world tour. The unveiling took place in the vibrant Chelsea Arts District of New York City on April 29, celebrating the sophisticated urban backdrop of the 'Big Apple'. The tour then ventured north, crossing into Canada where Toronto welcomed the Urus SE with its own special event, showcasing the model in another bustling North American metropolis.

And the Lamborghini Urus SE World Tour continued in Europe, making its European debut at Italy's Motor Valley Fest. The tour continued to the UK for Lamborghini Day UK, then shifted to Dubai at the One & Only One Za'abeel. In Germany, the Urus SE was showcased at the Kesselhaus, a historic former power station in Kolbermoor near Munich. The European leg concluded in France, from Paris to the Côte d'Azur, where guests enjoyed luxurious settings and breathtaking Mediterranean views.

Related: 2025 Lamborghini Urus SE

With the Lamborghini Urus SE, you get the performance of a supercar and the comfort of a luxury SUV.

The 2025 Lamborghini Urus SE sets a new benchmark for performance in the luxury Super SUVcategory, driven by a potent hybrid powertrain that includes a legendary twin-turbo 4.0 V8 engine paired with a 25.9 kW high-voltage battery. This innovative combination not only enhances the V8's robust performance but also introduces an eco-friendly traction component that enables the Urus SE to travel over 37 miles solely on electric power. Delivering a staggering total of 789 horsepower, the Urus SE slashes emissions by 80%, epitomizing efficiency without sacrificing power. Accelerating from 0 to 60 mph in just 3.1 seconds and reaching a top speed of 194 mph, the Urus SE stands as the most powerful Lamborghini SSUV ever made, seamlessly blending traditional engine dynamics with advanced electric capabilities to redefine performance standards in its class.

Inside, the Urus SE is just as impressive as its performance. The interior of the 2025 Urus SE has been redesigned to follow Lamborghini’s signature “Feel-Like-a-Pilot” aesthetic. Expect a larger screen, 12.3 inches to be exact, centered on the dashboard. The updated HMI graphics feature updated, more intuitive graphics, aligning with the user-friendly nature of Lamborghini’s electrified lineup.  For added luxury, new coverings for the panels, seats, and dashboard, along with a mechanical pushbutton panel, add a tactile dimension to the interior design. Above, all the cabin of the Urus SE is a blank canvas and you’re the artist. Bring your vision to life by customizing the PHEV Super SUV exactly how you want it at an indiGO Auto GroupLamborghini dealer. Couldn't make it to the Lamborghini Urus SE World Tour? Don't fret! Order your very own below.