From Palm Springs to the Peaks of Colorado, indiGO Auto Group is proud to introduce Ed Finley as the new General Sales Manager of Porsche Fort Collins.

With a 25-year career in the automotive industry, Ed Finley brings a decade of experience with Porsche as General Sales Manager at Porsche Palm Springs, an indiGO Auto Group dealer. Ed's journey from Porsche Palm Springs to the vibrant community of Fort Collins is fueled by a personal dream and professional ambition. "Colorado was a state my family and I aspired to move to and retire for a little while, so stars aligned perfectly. I jumped on the opportunity with zero hesitation," Ed shares enthusiastically.

Ed's passion for cars ignited way before he could even reach the pedals. From a young age, he dreamed of working with Porsche and owning a 911. Fast forward to today, Ed has turned his early passion into a vibrant reality. Not only does he enjoy driving these iconic cars, but he also loves working on them with his own set of tools—though he admits to needing a computer for the tricky bits! Together with his wife, they often take their 911s out on the racetrack, embodying a shared passion for speed. "The 911 was the first car I owned that I wasn’t thinking about my next car the day I bought it. All other cars I’ve owned the minute I left the dealer I was planning my next one, not with the 911 though," Ed highlights his passion for his high-performance Porsche.

Thus, this significant transition couldn't be more ideal. His excitement to lead and build a team at Porsche Fort Collins is palpable and promises a fresh and invigorating future for the newly acquired indiGO Auto Group Porsche Center.

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"We will dominate Colorado," emphasized Ed when asked about how Porsche Fort Collins will stand out from other luxury car dealerships in the region.

He added, "Implementing the "indiGO way" day one. Not saying the Colorado dealer base is bad in any way, but what we demand and bring as a group will stand out above all dealers." And Ed Finley is right.

Known for its premium brand portfolio and an unwavering commitment to exceptional customer experience, indiGO Auto Group has successfully established itself as a premier dealer in the luxury car realm—and it's actively expanding. Now operating 26 locations across the United States, including California, Texas, and Missouri, and a new addition in Colorado, each destination is led by a team of experts. These professionals are not only knowledgeable about their brands but are also passionate car enthusiasts.

Therefore, the indiGO Auto Group and Porsche Fort Collins partnership, formally known as Ed Caroll Porsche, symbolizes a transformative union in the luxury automotive sector. This partnership represents a strategic fusion of indiGO Auto Group’s expansive resources and passionate approach with the prestigious Porsche brand’s legacy at Porsche Fort Collins.

"The impact will be nothing but great with both the dealership and the client base. The indiGO passion for excellent customer experience and employee appreciation will bring nothing but greatness to the team and local Porsche enthusiasts," gushed Ed.

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There's no doubt that a bright future awaits Porsche Fort Collins with Ed Finley as General Sales Manager.

Ed emphasizes the importance of building relationships with loyal Porsche customers instead of just seeing them as a transaction. He's committed to bringing a unique approach at Porsche Fort Collins to elevate the Porsche experience in Northern Colorado and beyond. His decade-long passion for Porsche is central to this commitment. "The energy and passion I have for the brand along with the indiGO way will bleed over to all the employees and then to the clients. It will amplify their passion as well. I am a hands-on get-dirty when needed type of guy so it’s a do-together attitude. Delivering only the best experience," Ed adds.

As Ed gears up to take Porsche Fort Collins to new heights, his story is not just about cars but about a vision that drives experiences beyond the ordinary. Stay tuned and buckle up, as Ed and the team at Porsche Fort Collins are all set to redefine luxury car buying in Colorado, because as Ed Finley said, "Once the word is out, the sky is the limit for us."