Audi F1 Team Reveals New Title Sponsor

By indigo auto group
August 8, 2025

The Audi F1 Team announced Revolut as their official title partner.

The future Audi F1 Team and Revolut, a global fintech leader with over 60 million customers, are joining forces in a landmark agreement that will see Revolut become the team’s title sponsor beginning with the 2026 FIA Formula One World Championship season. This strategic partnership is built on a shared vision: to redefine F1 fan engagement through innovative experiences and meaningful interactions. 

This collaboration goes beyond branding, as Revolut Business will be fully integrated into the team’s financial infrastructure, supporting operations with cutting-edge financial solutions on a global scale.

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Revolut is named Audi's official title sponsor. | Audi

Together, Audi and Revolut aim to build a new era of Formula 1 culture—modern, connected, and more accessible than ever before.

Audi F1 Team and Revolut: What to expect from this partnership.

Audi and Revolt are driven by a mutual ambition to challenge convention and fuel continuous innovation across motorsport and global finance. At its core, the collaboration aims to create fresh, dynamic ways for fans to engage with Formula 1 during race weekends, offering immersive experiences tailored to a new generation of motorsport enthusiasts, along with exclusive perks for Revolut customers.

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Together, Audi and Revolut will create an immersive F1 fan experience. | Audi

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Revolut Business will also play a key role in optimizing the team’s financial operations through deep integration, while fans will enjoy a seamless retail journey, with Revolut enabling smooth and intuitive checkout experiences for official team merchandise. More here.

“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG.

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Gabriel Bortoleto and Nico Hülkenberg are Audi's F1 drivers. | Audi

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Audi F1 Team Drivers

In November 2024, Audi announced that rising Brazilian talent Gabriel Bortoleto will join the team as a driver, lining up alongside seasoned Formula 1 veteran Nico Hülkenberg. With Hülkenberg’s wealth of experience and Bortoleto’s fresh talent as an F1 rookie, this pairing promises an exciting balance of expertise and youthful potential for Audi’s ambitious Formula 1 journey.

Audi’s entry into Formula 1 marks a bold and ambitious move for the iconic German automaker, signaling its intent to compete at the pinnacle of motorsport. Set to debut as a factory team in 2026, Audi will leverage its rich history of engineering excellence and racing success to challenge the best in the sport. The project is part of Audi’s broader commitment to innovation, sustainability, and electrification, aligning with F1’s move toward a more environmentally conscious future with advanced hybrid power units and sustainable fuels.

Revolut becomes title partner of the future Audi F1 Team
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Audi is taking over Sauber and will own the entire F1 team by 2026, leveraging its expertise to ensure a strong debut on the F1 grid. With a state-of-the-art power unit being developed at Audi’s facilities in Neuburg, Germany, and a focus on cutting-edge technology, the team aims to set new benchmarks in performance and efficiency.

Audi’s decision to join F1 isn’t just about competition; it’s about brand prestige and pushing the limits of innovation. By entering the world’s most popular motorsport, Audi is poised to captivate fans and showcase its engineering prowess on the global stage, promising a thrilling new chapter in Formula 1’s history. Stay tuned for more Audi F1 news.

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