In a surprise global debut, Hyundai revealed the Boulder Concept SUV at the New York International Auto Show.

The Hyundai Boulder Concept offers an early glimpse into the brand’s first fully boxed body-on-frame architecture, laying the foundation for a future midsize pickup expected to arrive by 2030.

More than just a design study, the Boulder Concept signals where Hyundai is headed next. Its bold construction and commanding presence reflect a future built around serious off-road capability and versatile, do-it-all performance. It represents a new chapter for Hyundai, where strength, utility, and adventure come together in a way we have not seen before. Full details here.

What is the Hyundai Boulder Concept truck?

The Hyundai Boulder Concept offers an exciting first look at what’s ahead, showcasing a bold, SUV inspired design that hints at Hyundai’s first U.S. body-on frame-vehicle, with a midsize pickup truck expected by 2030.

With its strong, upright proportions and striking Art of Steel design language, the Boulder Concept is built to look as capable as it feels. It brings together off-road confidence with true towing and hauling capability, creating a vehicle that is as functional as it is eye-catching.

Hyundai has also confirmed that its future body-on-frame vehicles will be designed, engineered, and built in the United States using American steel, marking a significant step forward in the brand’s commitment to the U.S. market.

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Hyundai Boulder Concept SUV

Exterior

Every detail of the Boulder Concept is built with adventure in mind, created for those who are ready to explore beyond the ordinary with confidence and purpose. Taking on new terrain calls for a strong foundation, and its body-on-frame architecture delivers the durability, capability, and flexibility needed to go further.

Dual safari style upper windows fill the cabin with natural light, making every view part of the journey. Coach style doors open wide to enhance access for both front and rear passengers, while a sleek roof rack with integrated steel webbing adds extra capability for carrying gear wherever the road leads. Finished in a striking Liquid Titanium exterior, the Hyundai Boulder Concept brings its Art of Steel design language to life with a bold and modern presence that feels just as powerful as it looks. More about the Boulder Concept here.

The Boulder is built to rise above it all, riding on oversized 37-inch mud terrain tires that provide impressive ground clearance for tackling rugged terrain with ease. A full size spare mounted on the tailgate adds an extra layer of confidence, so you are always ready for wherever the trail leads next. Exterior key elements include:

• Tow hooks and door handles finished with reflective accents that catch the light at night, helping the Boulder stand out and remain visible after a full day of adventure
• A double-hinged rear tailgate opens from either side, giving you flexibility and ease when loading or unloading in any setting
• A power drop-down rear window adds extra versatility, making room for longer gear while letting fresh air move freely through the cabin on the go

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Interior

Inside the Hyundai Boulder Concept, durability meets thoughtful design. High touch areas like grab bars are built with rugged materials made to handle real use, while essential controls feature physical knobs and buttons that are easy to reach and satisfying to use, even when the road gets rough.

The interior is also designed to adapt to whatever the day brings. A configurable layout makes it easy to shift from adventure to productivity, with clever fold out tray tables that are perfect for a quick bite on the trail or getting work done wherever you find yourself.

What's next for the Boulder Concept car?

It may still be early in the development of Hyundai’s new body-on-frame platform, but the marque has already laid a strong foundation for what drivers can expect in future showroom models. As the Hyundai Boulder Concept journey continues to unfold, stay tuned for more updates from Hyundai. In the meantime, explore the latest lineup at Hyundai of Palm Springs, part of indiGO Auto Group.