Porsche is named number one among luxury car owners in recent J.D. Power study.

For the fourth consecutive year, Porsche has earned the top spot for brand loyalty among luxury car owners in the J.D. Power 2025 U.S. Automotive Brand Loyalty Study℠. The study tracks how often car owners choose the same brand when they trade in their vehicle for a new purchase or lease. Only transactions made at official new-car franchised dealerships are included in the results.

Since 2018, the J.D. Power U.S. Automotive Brand Loyalty Study℠ has analyzed data from the Power Information Network, which collects vehicle trade-in and purchase records from more than 16,000 dealerships through their Dealer Management Systems.

The study tracks brand loyalty across five key categories: premium cars, premium SUVs, mass market cars, mass market SUVs, and trucks. For the 2025 report, the findings are based on transactions recorded between September 2024 and August 2025, covering all model years that were traded in for a new vehicle.

In the 2025 J.D. Power APEAL Study released earlier this year, Porsche was ranked as the most appealing premium brand.

Porsche was ranked number one in the J.D. Power 2025 U.S. Automotive Performance, Execution and Layout (APEAL) Study, Porsche claimed the top spot in the premium category. This marked the brand’s second year in a row at number one and its fifth overall win since 2020.

Additionally, the Taycan was also recognized as the best model in the Upper Midsize Premium Car segment for the third straight year, while the iconic 911 secured first place in the Premium Sporty Car category.

More Porsche recognitions: Porsche Placed First In 2025 J.D. Power Customer Service Index Study

Check out: Porsche Macan Electric Named Best EV in MotorWeek’s Drivers’ Choice Awards

Check out: Porsche Earns Two Spots on the Prestigious Car and Driver 10Best

Discover what sets Porsche apart at an indiGO Auto Group Porsche dealership.

Step into a world where precision engineering meets timeless design. At indiGO Auto Group’s Porsche dealerships, finding your dream car is just the beginning — we craft unforgettable experiences. From the moment you walk through our doors, you’ll feel the difference: a team that puts you first, a showroom that inspires, and a driving heritage that speaks for itself.

indiGO Auto Group recognitions: Three indiGO Auto Group Porsche Centers Earn 2025 Porsche Premier Center Award

It’s no surprise Porsche consistently earns top marks in the J.D. Power studies for quality, performance, and customer satisfaction — proof that when you choose Porsche, you choose excellence.

Your Porsche journey begins here. Visit an indiGO Auto Group Porsche dealership today and discover firsthand why Porsche sets the standard and why our clients trust us to deliver nothing less than excellence.