Audi made an appearance during the big game this year with their 60-second commercial titled “Daughter” which showed viewers an emotional tale of a father and daughter’s life together in what it held. In the creation of this commercial, Audi wished to execute a message of “equal pay for equal work,” and that “progress is for everyone,” and they did just that.
For nearly a decade, Audi of America has led with compelling stories on game day. From shooting for the moon in 2016 with “The Commander” to playing off of the vampire craze in 2013. Compelling creative combined with actions to engage the socially active audience have been signatures to the brand’s advertisements. The entire team at Audi is forward thinking and progressive—from their marketing department to the experts who design each vehicle. Audi continues to bring it on with every car and (every commercial) they create.