BMW continues to make technological advancements that will benefit customers in their daily activities. Recently, BMW adopted the highly integrated Amazon Alexa Now technology for BMW models of many generations. The innovative inclusion of a cloud-based voice service will enable BMW Group customers to access a variety of services, entertainment features and shopping facilities while on the move by simple voice interaction. There is so much the Alexa Now technology can do!
“By making this step of integrating Alexa into our models from mid-2018, BMW and MINI will form a more intrinsic part of our customers’ digital lifestyles. Voice control first featured in BMW Group cars many years ago, and we are now enhancing its functionality by adding a digital ecosystem, which will open up all sorts of new possibilities that customers can access quickly, easily and safely from their car,” remarked Dieter May, Senior Vice President Digital Services and Business Models at the BMW Group.
With Alexa Now, customers have a wide spectrum of commands they can use. Customers can find out which movies are currently showing at the local cinema, listen to their favorite playlist or find out the weather forecast while on the move.