Annually, Kelley Blue Book, the go-to source for automobile valuation, releases a list of vehicles with the best resale values. This year, Porsche topped the list in the luxury brand category. The team at Kelley Blue Book said candidly, “This one surprised even us. Not because we don’t carry Porsches around in our hearts, and not because we weren’t acutely aware that Porsche is on a 5-star roll — bringing its best products ever to the luxury and sports-car market. No, we just didn’t think that Lexus could be overthrown from wearing our Best Luxury Brand crown. But there is a new king, and the throne is well deserved. Porsche’s ability to seamlessly blend its high-performance heritage with polished luxury is broadening the company’s fan base every year, and Porsche resale value is outrageously strong — and that’s how you win the Best Resale Value Awards crown.”
According to Kelley Blue Book, resale value is a huge consideration for car buyers, noting that “over the first five years of new-car ownership, depreciation is the typical car owner’s biggest transportation expense. It’s bigger than the cost of fuel, the cost of maintenance or the cost of insurance. That loss in the value of your car will cost you thousands of dollars during your ownership period, but if you choose a vehicle with a strong resale value story, that cost will be much lower than if you pick a vehicle that plummets in value like a stone kicked off a cliff.”
The Kelley Blue Book Best Resale Value Awards are based on years of calculations and expert predictions about the market. The resale value projections take into account current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy, and the combined experience of Kelley Blue Book’s team of market and pricing analysts. The awards recognize automakers’ outstanding achievements in producing vehicles that best retain their value over the first five years (60 months) of new-vehicle ownership.
BRAVO to the team at Porsche for topping Kelley Blue Book’s list. It’s such an honor for indiGO Auto Group to represent this award-winning brand at our three Porsche dealerships across the United States.