For the thirteenth consecutive year, Porsche has taken home the highest ranking in JD Power’s APEAL research study. The APEAL—Automotive Performance Execution and Layout—study measures drivers’ satisfaction with their vehicles over the first ninety days of ownership. The thrilling luxury Porsche brand has continued to impress customers year after year.
Of the study, Vice President of Global Automotive at JD Power Dave Sargent said, “Many automakers are getting better and better at giving consumers what they want in a vehicle. The industry is doing a very good job of creating vehicles customers like across every segment, and the APEAL study identifies why this is. Manufacturers are making ever-higher quality vehicles, but this is not coming at the expense of performance, styling, utility or features.”
To measure customer satisfaction, JD Power gathers answers from drivers to 77 different questions that indicate their love and attachment to their new vehicle. This year, 25 models took home awards for their overall appeal.
Porsche outranked all other brands in customer satisfaction, earning an overall APEAL score of 884. Each individual model was also evaluated, and the Porsche 911, Porsche Cayenne, and Porsche Macan all ranked highly in the study.
Of these models, JD Power had nothing but positive comments for Porsche. JD Power noted about the Porsche 911, “For the 2017 model year, new turbocharged engines became standard for all versions, and Porsche updated the styling to provide visual reference to the change. Infotainment system upgrades also arrived, along with the powerful GTS model series.” The Cayenne, JD Power explained, was updated with a new infotainment system and the new Platinum Edition provided an eye-catching upgrade in the list 2017 trim options. The brand’s “lower-priced entry-level” model also received accolades from JD Power for its overall appeal. Porsche’s 2017 updates helped to ensure another year of customer loyalty and satisfaction with the brand.
We can’t wait to see how Porsche will impress new drivers in 2018!