Rolls-Royce Introduces the Car of the Future


Recently, the Rolls-Royce VISION NEXT 100 made its debut in North America at the historic Barker Hagar in Santa Monica, California. This model is known as the “future of luxury mobility” with its sleek design and out-of-this-world dynamics. The VISION NEXT 100 is the centenary of the BMW Group and has been codenamed 103EX. The ‘Voice of Eleanor’ is who will answer to you every need and can be heard in the 103EX bringing the future to everyone who steps foot into the vehicle. The vehicle acts as a virtual assistant and chauffeur while the driver and passengers travel around town. Built with some of the most contemporary materials the world has to offer, the 103EX glides across any surface with elegance, making those who are in the vehicle feel as if they are floating in mid-air. Director of Design, Giles Taylor explained, “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.” Poised as well as reimagined, the vehicle still reflects the luxury Rolls-Royce Motor Cars brand that all motorcar enthusiast love.


To discover more about Rolls-Royce Motor Cars’ car of the future, the 103EX, and to build your own Rolls-Royce, we welcome you to indiGO Auto Group’s Rolls-Royce of Rancho Mirage on the Desert European Motorcars Campus.

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