On June 16, Rolls-Royce Motor Cars presented their VISION NEXT 100, a prototype of future luxury transportation. After months of research, the experts at Rolls-Royce developed a vehicle intended to meet the needs of the future consumer. The design answers three questions:
How can Rolls-Royce recast luxury for the next 100 years?
What will a Rolls-Royce owner expect of his or her vehicle in the coming decades?
How does Rolls-Royce meet those expectations?
The car brings with it several particular features that Rolls-Royce believes to be important to future drivers. It boasts advanced materials crafted into a modern coach powered by an engine that produces zero emissions. Each car will be custom crafted so that no two are exactly alike. The sleek vehicle will also be technologically advanced and integrated into the life of the owner, reminding him or her of appointments and itineraries, and most importantly, the car of the future will be self-driving and autonomous.
“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The grand arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design, and hallmark Rolls-Royce craftsmanship,” describes Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. Even with such advances, the future of Rolls-Royce will never leave behind the elegance, craftsmanship, and exclusivity garnered in the past.
To learn more about the current options available from Rolls-Royce Motor Cars, visit indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
