Thanks to the impressive work performed by Nanyang Polytechnic (NYP) students, for the first time ever, Rolls-Royce Motor Cars customers will be able to immerse themselves in a Virtual Reality (VR) experience for their Bespoke program.
Nine groups of students from NYP’s School of Interactive & Digital Media were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos. Rolls-Royce Motor Cars supported the project by offsetting software and licensing costs. Winning team members also each received an Apple iPad. The winning VR videos introduce the endless possibilities for Rolls-Royce customers to create personal touches on their cars.
Student Izz Irfan Sahlan, who worked on one of the selected VR videos, said, “Rolls-Royce Motor Cars is renowned for bespoke luxury design and craftsmanship, and it is a privilege to have this pinnacle company implementing our output.” We are thrilled for virtual reality to enhance the Rolls-Royce customer experience!
Interested in purchasing your very own Rolls-Royce? We welcome you to visit us at indiGO Auto Group’s Rolls-Royce Motor Cars Rancho Mirage on the Desert European Motorcars Campus.
