What is the best luxury car? Why is BMW Now the “Most Considered” Luxury Brand in the United States.
It beats out Tesla and every other luxury car brand.
Every time.
According to Kelley Blue Book’s Brand Watch, BMW is the “most considered” luxury car in America, and customers simply can’t get enough of the German brand.
The Kelley Blue Book Brand Watch uses customer surveys and shopping behavior to determine which car brands are being shopped by auto customers the most.
And once again, for luxury vehicles, BMW was the “Most Considered” brand by customers in the United States. More than Cadillac, Lexus, Tesla, and other brands.
A whopping 21 percent of luxury car buyers in America considered a BMW car or SUV in the first quarter of 2022 alone.
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That’s 3 percent higher than the second-place brand, Cadillac, which had 18 percent. Lexus took third place, with 17 percent. Next in line was Mercedes-Benz and Audi.
And Tesla, which was ranked very high a couple of years ago, fell all the way to fifth place, with just 15 percent. Why? We are not sure but it could be because Tesla hasn’t put any truly new vehicles out in years.
Overall, BMW continues to reign supreme when it comes to the most considered luxury car.
So why is that? Let’s take a look!
1 . They are always beautiful and high quality. BMW creates cars that are flawlessly and attractively design and made of high quality materials and parts. The company’s all-wheel-drive, for instance, is one of the top systems of its kind in the world and will tackle any terrain in any kind of weather.
2 . They are just different. There’s something special about the way a BMW appears, handles and carries drivers and passengers. Whatever that mysterious quality is (and we can guess it’s quality itself), it’s hard to leave the Brand. In fact, BMW has worked for years to create the ultimate driving experience for you and it keeps innovating to the front of the pack. All you can do is test drive one to start to “get” it.
3. They save you money in the long run. BMW’s aren’t cheap But they can save you money in the long run thanks to EfficientDynamics package offered on its vehicles. EfficientDynamics is an initiative by BMW to use less fuel and become more environmentally friendly with all of its vehicles. At the same time BMW is resolute that it won’t sacrifice the optimal driving experience that its consumers have always demanded of the brand.
4. High-Quality Cars. BMW is known for creating cars that are beautifully designed, and don’t lack when it comes to quality. The interior is just as high-quality as the exterior, with comfortable high-end leather seats. All of the tech is top notch as well.
5. They are fun the minute you sit down inside. Once you sit down behind the wheel and turn the ignition you will simply learn that they are fun to drive. More fun than just about any other competitor in terms of handling and performance. It’s just something you have to try. BMW not only satisfies your need for speed but gives you optimal control and safety. Each model comes with top notch breaking and traction.
6. There’s lots of variety. BMW comes in a wide range of sizes, body styles, and engines. No matter your lifestyle, there’s a BMW for you. The optional features are endles s and you can create your own personalized automotive work of art.
7. Another thing that sets BMW apart is BMW Assist, a system that allows BMW to locate your car and send the help that you need in a matter of minutes. Check it out here!
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