In an effort to expand its presence in the smartphone market, Jaguar Land Rover has announced plans to sell its own smartphone. It joins the previous efforts to sell branded smartphones from luxury automakers, including Ferrari, Lamborghini, Aston Martin and Bentley.
Land Rover is teaming up with consumer electronics company Bullitt Group to launch a line of smartphones and accessories by early 2017. Lindsay Weaver, Director Global Licensing & Branded Goods at Jaguar Land Rover, explains the new launch, “Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension. An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values.” While Land Rover will be lending its name and input to the final product, the device will most likely run on a version of Google’s Android operating system.
“We are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it,” said Peter Stephens, CEO of Bullitt Group.