If you’d said a decade ago that Ferrari would create a sport utility vehicle many sports car enthusiasts would have laughed you right out of the room. A Ferrari SUV? Ha!
But the jokes on them.
The Ferrari Purosangue SUV, which is Italian for “pure blood,” is slated to be delivered to showrooms later this year.
And, you guessed it, the Ferrari Purosangue SUV will be fast and powerful.
The Purosangue is powered by a V12 – and there’s a hybrid version that combines a V8 with an electric motor. Two fully electric models are also in development and will hit the market in the coming years.
And of course, the driving experience is out of this world.
“I’ve driven it several times in the hills of Maranello,” Ferrari CEO Benedetto Vigna told the media. “And I can testify that the driving experience is really astonishing.” In fact, he said it will exceed all expectations.
Starting at $398,350, the Purosangue is long, sleek, and chock full of Ferrari DNA notes Car & Driver.
“To purists scoffing at an SUV wearing the famed prancing horse badge, we’ll point to the naturally-aspirated 6.5-liter V-12 engine lurking under the Purosangue’s hood. Nothing says Ferrari more than a screaming 715-hp twelve-cylinder, and it even wears the brand’s signature red-painted valve colors. The engine makes a hearty 528 pound-feet of torque, (and) it should power the Purosangue to 62 mph in just 3.3 seconds and on to a top speed of 193 mph,” the magazine gushed.
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Featuring a long bonnet and swept greenhouse, the folks at Maranello are calling it a Ferrari Utility Vehicle.
What we do know: It will be all about the driver.
You can expect a driver-focused layout in the cockpit. It also has room for four adults and a generous cargo bay. And it’s filled with high-end leathers as well as sporty carbon-fiber trim.
Along with releasing the new Ferrari Purosangue SUV, the Italian automaker is also gearing up for the shift to electric vehicles.
Ferrari has said it intends to be carbon neutral by 2030 and is developing a range of hybrid and electric models to move it in that direction. Its first fully electric vehicle is due for release in 2025. The Italian automaker launched the V-8 hybrid SF90 Stradale in 2019. Most recently, the company unveiled the 296 GTB with a plug-in V-6 powertrain.
“It’s important that we look and see how new technologies can help our brand,” Vigna told the media. “For sure, the digital technologies, Web 3.0, and using the blockchain and NFTs is an area that can be interesting for us.”
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